HI, I’M
ISAACBONILLA
STRATEGY. DESIGN. CONTENT. RESULTS.
I build ideas that connect, inspire, and perform. From strategy to execution, I turn complexity into clarity and creativity into results.
01 ABOUT
// BIO
WHERE CREATIVE DIRECTION MEETS EXECUTION.
I started in production design and spent decades earning every rung — lead designer, web designer, web developer, lead web developer, art director, and creative manager. That hands-on path means I’ve named products, written taglines, directed agency partners, and built the code myself — often all on the same project.
My work spans gaming, entertainment, toys, music, ad technology and brand storytelling. I bring the same standard to every assignment: work that is beautifully crafted, technically sound, and built to perform.
Experience
Value
Partners
“
Precision, resilience, and an obsessive attention to execution — values I carry from the U.S. Marine Corps into every campaign I lead.— Isaac Bonilla II
CREATIVE DIRECTION✦
VISUAL STORYTELLING✦
CAMPAIGN STRATEGY✦
BRAND IDENTITY✦
INTERACTIVE DEV✦
PERFORMANCE CREATIVE✦
TEAM LEADERSHIP✦
CREATIVE DIRECTION✦
VISUAL STORYTELLING✦
CAMPAIGN STRATEGY✦
CASE STUDY POINTROLL / SIZMEK · 2011
POINTROLL INNOVATION AWARD
HOMEGOODS
REAL-TIME
SOCIAL AD.
// THE CHALLENGE
HomeGoods needed a banner ad experience that felt alive — real-time social content integrated directly into display ad units, at scale.
// THE SOLUTION
Engineered a live UGC ingestion pipeline and custom proxy architecture that delivered live social posts inside interactive banner ads.
// IMPACT
Awarded Most Creative Use of API by KBS+P / Omnicom Group and established a benchmark for dynamic, data-driven ad formats.
02 WORK
SELECTED
WORK.
// ORIGINAL TAGLINE — ORIGIN PC ARACHNID
“WE DIDN’T JUST THINK OUTSIDE THE BOX — WE GOT RID OF IT ALTOGETHER.”
Isaac Bonilla II · Creative Manager · ORIGIN PC · 2024
03 BRANDS
BUILT ACROSS
INDUSTRIES.
A selection of brands, platforms, agencies and properties represented in the work and experience on the current portfolio.
The Wine Enthusiast
Grey Group
Y&R
KBS+
Hill Holliday
Euro RSCG
Mammoth Advertising
A/X Armani Exchange
PointRoll
Sizmek
Playwire
ORIGIN PC
CLIENT BRANDS
04 REFERENCES
05 CONTACT
LET’S
BUILD
TOGETHER.
Open to creative leadership, creative direction, and senior creative roles where both strategic vision and hands-on craft matter.